There are many massive disruptive waves crashing on the shore of business today, perhaps more than at any time in history and certainly moving with more momentum. Think not just cloud computing, social media, big data, predictive analysis, collaborative commerce, mobile platforms, and biological waves but think of where they intersect and overlap - that's massive.
Up until now general computing and global networks e.g. the Internet, have concentrated on digitising all things analogue. Feedback from the real world obviously has existed in parallel in everything from space rockets to oil refineries, and very sophisticated at that.
But the Wave of Analog-to-Digital (A2D) Disruption brings a level of accessibility to a new level for the masses, and at rapidly diminishing cost points, and feeds that information back into the global digital networks.
For example the Google Driverless Car brings analogue back into the Google digital world and along the way has huge social, political and economic consequences. Suddenly roads hold more traffic, far more, because the density, speed and braking distances are optimised. Less fuel is used, the need for most city parking space is eliminated, and potentially fewer cars are needed.
The outcomes of that need to be pondered, and by more industries that you think. Investments by superannuation or mutual funds in companies with parking lot real estate assets will fall in value, same for their investments in toll roads owners and operators, taxi fleet owners would suffer as driverless cars were co-opted through collaborative commerce, etc.
Shopping Centres could offer perks and incentives to have cars bring customers, and among a million other scenarios the fact that everything is connected and located means that real time interactions across all facets of daily life could be optimised and bargained for negotiated in near real time.
More digital disruption
If we consider other big disruptive consequences, think of the motor vehicle insurance companies - a massive global business. All of a sudden everything is based on real vehicle data (noticed that I did not say driver data).
That means that companies which are most nimble and agile digitally and with the best algoritms and "big data" can now pick off all the low risk customers and offer them very substantial savings on their premiums. This leaves all the high risk vehicles with the incumbents, notoriously not nimble nor digitally agile.
So these are big industry disruptions, from digitalisation and in particular from the accelerating connection of analog back into the digital empires. And this is only one of the huge disruptive waves coming over the horizon.
Do you have your head above the waves and can see them coming and have considered their impact in your industry?